ALEX MAYALL

A feature piece on Embedded Finance that I wrote for Societe Generale's Observatoire des Tendances.

A writeup on my investment thesis for Ivella, a consumer fintech for couples.

Detailing Anthemis's investment rationale for Alaffia, which now makes AI operations software for healthcare payors.

A writeup on my team's reasoning behind our investment into NOW Money, which provides payroll card banking for migrant workers in the GCC.

A writeup on my team's reasoning behind our investment into Novoic, which detects Alzheimer's from speech data.

My theory on quality-to-price tradeoffs in products and how they map against consumer expectations.

An experiment in training YouTube's recommendation algorithm to serve up serious content, and why it ultimately fails.

From spell-slinging to deal-making, lessons from Magic: the Gathering that apply to venture investing.

A look at the transhumanist DIY brain-hacking movement and the dubious promise of strapping batteries to your head for cognitive enhancement.

On how invitation-only communities became the unlikely solution to the chaos of internet piracy.

The story of Peentcoin, a 2014 cryptocurrency meme built on a bird call that collapsed before it could launch.

Exploring whether consumers want to be helped to do something or whether they want it done for them.

A cry into the void asking for more RSS feed orchestration on the Internet.